Golf Website Promotion at InternetGolfReview.com
Today I am officially returning IGR back to its "roots"
(pretty melodramatic, eh?)
It is going to become a straight ahead vehicle for the promotion of golf
websites and golf products sold on the internet.
Why? Because there are many golf-related websites, and many of them are
aimed at selling products of one kind or another. So this site, in
conjunction with several of our other sites (see the list below*) will be
aimed at providing low cost, high value promotional services aimed
specifically at golf website promotion.
What website promotion services?
The same ones we offer on our Small Business site at
www.small-business-online.com:
- Search Engine Optimization information and services
- Low cost "Pay Per Click" ad brokering to drive targeted traffic to your
site(s)
- Low cost promotional programs to enhance your "Online Presence" (see
below)
- Low cost targeted online newsletter advertising
Do you want website traffic?
All of these services are aimed at driving traffic to your site(s) for as
little cost as possible. Getting traffic is the biggest problem any webmaster
faces. We have tried many different techniques, and will continue to
experiment with new ones. But, in our humble opinion, getting traffic boils
down to three things:
- You must have content that people want.
- You must have good Search Engine ranking so people can find you.
- You must employ effective, aggressive "proactive" traffic generating
techniques in addition to just sitting back and waiting for SE-generated
traffic.
In other words, once you have content (and you absolutely MUST keep
adding new content), there are two ways to get traffic. In this (and our other
sites), until we think of better words, we will refer to these as
- PASSIVE methods -- primarily SE-generated traffic, and link exchanges
- ACTIVE methods -- "go-out-and-get-it" traffic -- email campaigns, PPC
campaigns (Pay Per Click), Joint Ventures, Article Submission, Paid
Advertising.
We all know about the 'Passive" methods mentioned above (chasing after
Search Engine ranking and link exchanges). We all like to use these because
they are cheap. We will offer lots of advice about this, and even some
very economical services.
(Here's an interesting one.) But "passive" traffic-generating methods are not
enough.
It is the ACTIVE methods that we will be focusing on, and will have much
more to say about this in the very near future.
----------------------------------------------------------
Rick Hendershot can be reached at
rh@internetgolfreview.com
*Associated sites also dedicated to website promotion include
www.small-business-online.com
www.click-partners.com
www.ezine-network.com
This article is called "Golf Website Promotion at IGR.com" | 
